Internal Marketing And Organizational Behavior Essay

Customer service is the most important part of a hotel based organization, it also forms the most competitive advantage and a critical element in internal marketing. Moreover it also has influences in other industries as well. Internal marketing is based on the internal communication and treating powers of employees as well as customers. Implementing internal marketing includes educating, stimulating, guiding and leading workforce to improve quality and performance. The service employees represents the organization to the customers, do to which the role of employees is both complex and multi-dimensional. The internal marketing is the study to improve marketing and organizational behavior and literature study.it also focuses on importance of employees in service encounters with the understanding of internal marketing. Customer satisfaction is the most important gadget which makes the organization makeable, survive and face competition. The concept of internal marketing is the upcoming topic and it creates an attention amongst the researchers. The term internal marketing has been focused on two parts i.e. Employees (internal market) and customers (external market) to provide services and conduct the business. It has been recognized in a hotel industry, they are the customers who make the hotel industry grow or vanish. The research we have selected is internal marketing in hotel industry. The main reason to investigate on workers, who are satisfied with the attitude of theShow MoreRelatedDecision-Making Factors1136 Words   |  5 Pages as well as the future of the organizational staff members and its partners. In this setting, it is of the utmost importance for decisions to be made in a clear manner, in which they consider the totality of factors involved. 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